WELCOME TO EVERYDAY STYLE MADE SIMPLE
Kitsch Review: Is This Hair and Skincare Brand Worth It?
By Retail Verdict Editorial · Last Updated September 2026Â
Kitsch began as a hair accessories label and has since become a name most beauty shoppers recognize. The brand has built its name around everyday beauty, hair care, and self-care products designed to make your routine feel a little nicer.
The brand sells everything from shampoo and conditioner bars to satin pillowcases, shower accessories, heatless curlers, claw clips, and scrunchies. Hair care and accessories are still a big part of the range, but Kitsch has grown well beyond the hair ties it started with.
Founded by Cassandra Morales Thurswell in Los Angeles, Kitsch has grown from a small accessories business into a beauty brand sold in thousands of stores around the world. Thurswell and the company have also been featured by publications and organizations including Forbes, Inc., and CEW.
What makes Kitsch appealing is that most of its products are simple, practical, and easy to add to an existing routine. The brand also keeps its designs stylish without moving too far into luxury pricing.
In this Kitsch review, we will look at the brand, its main product categories, customer reviews, promotions, and how it compares with a major competitor. By the end, you should have a better idea of whether Kitsch is worth adding to your routine.
Overview of Kitsch
Cassandra Morales Thurswell founded Kitsch in Los Angeles in 2010, after moving there from Wisconsin. Her aim was straightforward: affordable, easy-to-use beauty and hair products that still felt stylish and well made.
It started small. Thurswell made hair accessories by hand in her apartment, sold them directly to local boutiques, and cold called her way into more shelves. Fifteen years later the brand says its products sit in more than 20,000 retail locations worldwide, and both Thurswell and the company have been covered by Forbes, Inc. and industry group CEW.
Highlights
- Affordable everyday products
- Wide range of hair, skin, shower, and sleep essentials
- Free shipping on qualifying orders
- 90-day money-back guarantee
- Rewards, auto-ship savings, and refer-a-friend offers
- Cruelty-free and Leaping Bunny certified
Kitsch Best Sellers: A Quick Look
Kitsch sells hundreds of products across hair, skin, shower, and sleep, which makes it hard to know where to start. So before we get into the full range, here are three of the brand’s best sellers, the ones that come up most often in reviews and that give you a fair sense of what Kitsch does well.
Two of them come from the same place: the Rosemary & Biotin line, which is the brand’s answer to fine, flat hair and easily its most talked-about formula. You can buy it as a liquid shampoo and conditioner duo or as a pair of solid bars, and the choice comes down to how you shower and how often you travel. The third is the Tart Cherry hair and body mist, a small purchase that has built a large following of its own.
Best Overall: Kitsch Rosemary & Biotin Volumizing Shampoo & Conditioner Combo
Kitsch
Rosemary & Biotin Volumizing Shampoo & Conditioner Combo
First up is the liquid duo that turned Kitsch into a hair care brand, now at 4.5 stars across more than 500 reviews. If you’ve decided volume shampoos either clean well or feel good but never both, this one argues otherwise. NaturePep Amaranth, a naturally derived peptide, reduces friction and boosts fullness after one use, then thickens each strand from within after ten. Rosemary handles the scalp, biotin the strength, and the formula skips parabens, silicones, SLS and SLES, so it stays color-safe. The scent is herbal rather than perfumed: rosemary and lavender with a soft vanilla finish.
Benefits:
- Builds volume in fine hair without coating or buildup
- Gentle enough for daily use, safe on colored and keratin-treated hair
- Lathers more generously than the bar version
- Bio-based formula in recyclable PCR packaging
Key ingredients:
- NaturePep Amaranth a peptide clinically tested to thicken strands from within
- Rosemary leaf extract the invigorating scalp ingredient the line is named for
- Biotin tied to keratin production and stronger-looking hair
- Coconut oil and panthenol soften in the conditioner without weighing hair down
How to use:
Massage the shampoo into a wet scalp for two minutes, then rinse. Follow with conditioner from mid-lengths to ends, leave one to five minutes and rinse.
Best for Travel: Kitsch Rosemary & Biotin Volumizing Shampoo & Conditioner Bar Combo
Kitsch
Rosemary & Biotin Volumizing Shampoo & Conditioner Bar Combo
Next is the solid version of that same formula. If you’ve written off shampoo bars as a compromise, this pair changes the maths. Rosemary, biotin and thickening amaranth protein do the volume work, with an antioxidant peptide blend aimed at breakage. The practical gain is obvious: no bottles, no liquid limits, nothing to leak. The shampoo bar foams denser than you’d expect, and the conditioner leaves hair slippy enough to comb straight through. Scent is sweet lavender and rosemary, same as the bottles.
Benefits:
- TSA-friendly and leak-proof for a carry-on or gym bag
- Same volumizing formula as the liquid duo
- Lasts far longer than a comparable bottle, which is where the value sits
- 4ocean certified: each bar funds the removal of one bottle’s worth of ocean plastic
Key ingredients:
- Amaranth protein the thickening peptide behind the fullness claim
- Rosemary leaf extract supports the scalp at the follicle
- Biotin promotes a healthier-looking strand
- Coconut and sunflower oils the conditioning base that keeps the bar from stripping
How to use:
Wet hair and the bar, massage until it lathers, then rinse. Work the conditioner bar from lengths to ends, rinse and comb. Let both dry between washes.
Best Between Washes: Kitsch Tart Cherry Hair & Body Perfume Mist
Kitsch
Tart Cherry Hair & Body Perfume Mist
Last is the Tart Cherry mist, the cheapest way into the range at $20 and the most reviewed scent in the lineup. If your between-wash routine is dry shampoo and hope, this works from the other direction. Instead of masking, it uses patented odor-eliminating molecules that neutralize smells at the source. The scent is a fruity gourmand: black cherry, a flicker of raspberry, vanilla underneath, closer to cherry pie than candy. Sheer enough to layer, and small enough to live in a bag.
Benefits:
- Neutralizes gym, smoke and cooking smells rather than covering them
- Doubles as a body mist, so it replaces two things in a bag
- Light enough to layer over perfume
- Vegan, cruelty-free, free from phthalates, parabens and PFAS
Key ingredients:
- Patented odor-eliminating molecules what separates this from a standard hair perfume
- Black cherry the tart top note it’s named for
- Raspberry a brief fruity lift behind the cherry
- Vanilla the warm gourmand base
How to use:
Mist lightly over dry hair from six to eight inches away, focusing on mid-lengths. Use on pulse points as a body spray, or on a pillowcase before bed.
Kitsch Hair Care Review
Hair care is one of Kitsch’s biggest categories. The range includes bottle-free shampoo and conditioner bars, liquid formulas, treatments, and tools. The site also groups products by common concerns such as hair loss, damage, colour care, and wavy or curly hair, with a quiz for shoppers who are not sure where to start.
The shampoo and conditioner bars are some of the brand’s best-known products. They are designed for shoppers who want a simple alternative to traditional bottled hair care, while the liquid formulas, styling creams, leave-ins, and scalp oils give you more options depending on your routine and hair concerns.
Kitsch also has a large accessories range, which is where the brand began. Clips, bobby pins, elastics, scrunchies, headbands, and heatless curling sets make this category especially useful if you want practical styling products without changing your entire hair-care routine. Many of the accessories are also affordable enough to be an easy first purchase from the brand.
Kitsch Skincare and Shower Review
Kitsch also offers skincare and shower products designed to make everyday routines feel a little more convenient. The skincare range includes body wash bars, cleansing pads, facial oils, exfoliating tools, razors, and other beauty tools.
This collection is best suited to shoppers who prefer simple products rather than complicated skincare routines. Kitsch focuses more on practical self-care and easy-to-use tools than highly specialized or clinical formulas, so the range may appeal to anyone looking to keep their routine straightforward.
The shower collection adds more functional products such as hair towels, shower caps, travel cases, soap dishes, and shower filters. These are the kinds of items that can make sense if you are trying to protect your hair between washes, organize your routine, or upgrade basic bathroom essentials. Some products, particularly the shower filters and towels, cost more than the brand’s smaller accessories, so it is worth deciding how often you would use them before buying.
Kitsch Sleep Review
Kitsch’s sleep collection brings its hair-care focus into bedtime. The range includes satin pillowcases, bonnets, sleep scrunchies, sleepwear, and bundles, with most products designed to protect your hair or make your nighttime routine feel more comfortable.
This category may be especially useful for people who wake up with frizz, tangles, or creases from sleeping. Satin pillowcases, bonnets, and scrunchies are designed to create less friction against your hair than rougher fabrics, which may help reduce breakage and keep hairstyles smoother overnight.
The sleep range is also one of the easiest Kitsch categories to give as a gift because the products feel useful without being too personal. Whether they are worth adding to your own routine will depend on your hair type, how you sleep, and whether you notice a difference from switching to smoother fabrics.
Who is Kitsch for?
Kitsch is a good fit if you want hair and body care that makes your everyday routine a little easier. The focus is on practical essentials that still look good on the counter, from hair tools and accessories through to shower and sleep products.
The range works especially well if you like simple self care without making things complicated. There are options for different hair types, needs and budgets, whether you are after an everyday accessory, a new shampoo or conditioner, or something to make your nighttime routine more comfortable.
It is most appealing if you like products that look good and are easy to use every day. If you want salon strength formulas or the lowest price you can find, there are better options out there.
Kitsch Reviews: What Do Customers Think?
Kitsch receives strong reviews for many of its hair-care products, especially its shampoo and conditioner bars. Customers often mention softer hair, more volume, easier styling, and products that are simple to add to their routine.
The Rosemary & Biotin Volumizing Shampoo Bar currently holds 4.8/5 stars from 758 reviews, with 94% of customers saying they would recommend it. Reviewers commonly praise its lather, volume, softness, and how clean their hair feels after using it.
The positive feedback continues on Trustpilot, where Kitsch currently holds a 4.1/5 rating from more than 3,900 reviews. Many customers praise the hair products, accessories, and helpful customer service. The most common criticism is shipping, with some shoppers reporting delayed orders or longer-than-expected delivery times.
Kitsch is also accredited by the Better Business Bureau and holds an A rating. The BBB currently lists 183 complaints against the business.
Overall, reviews suggest that Kitsch’s hair-care products are a strong point for the brand, with customer service also receiving plenty of positive feedback.
Is Kitsch Worth It?
Kitsch offers a good mix of quality, style, and everyday practicality. While you can find similar hair accessories, towels, or pillowcases elsewhere, Kitsch puts more focus on design, convenience, and creating products that feel a little more elevated than basic alternatives.
The brand also makes it easier to get good value through regular promotions, bundle savings, auto-ship discounts, and its 90-day money-back guarantee. Shopping during a sale can make many of its hair-care, sleep, and shower products especially appealing.
Our Kitsch review finds the brand particularly strong in hair care and sleep, where it offers some of its most popular and recognizable products. If you like stylish self-care products that are easy to work into your routine, Kitsch is well worth considering.
Kitsch Promotions and Discounts
Kitsch offers a few different ways to save, even if there is not always a coupon code available.
- Sign up for the newsletter: New subscribers can receive a discount and get updates on future promotions and brand news.
- Join Kitsch Rewards: Members can earn points for purchases, birthdays, reviews, social follows, and other activities, then redeem those points for rewards.
- Refer a friend: Give a friend $10 off their order and receive $10 off for yourself.
Where to Buy Kitsch
You can shop the full Kitsch range directly through the brand’s website at mykitsch.com. Kitsch products are also available through major retailers such as Sephora, Nordstrom, Ulta, Urban Outfitters, and ASOS.
The brand says its products are sold in more than 20,000 retail locations worldwide, so availability may vary depending on where you live. Shopping directly from Kitsch is usually the easiest way to see the widest selection, current promotions, and the latest product releases.
FAQ
Where is Kitsch based?
Kitsch is based in Los Angeles, California, where its products are designed.
Does Kitsch ship internationally?
Yes. Kitsch ships within the US and to international customers. Shipping costs are shown at checkout.
What is Kitsch’s return policy?
Kitsch offers returns within its stated return window. You can start a return through the brand’s online return process and follow the instructions provided.
Thank you for taking the time to read this post. Stay tuned for more updates!
